Is it boom or bubble time in the Irish online media industry?
After more than a decade of doom and falling revenues, something is stirring in the Irish online media industry. From the outside, it looks like the good times are rollin’. Total online ad spend in...
View ArticleThe science behind social proof on social media – why early momentum creates...
If your friends jumped off a bridge would you do it too? Any Irish person of a certain vintage is likely to have heard that immortal line from an aghast mammy at some stage. Little does the Irish mammy...
View ArticleAdblocking – Stop the blame game and let’s just make better fucking ads!
In 2015, faced with the unavoidable evidence that people’s tolerance for crap, spammy, slow loading digital ads had finally snapped, the IAB made a pretty brave announcement. The body that sets...
View ArticleIrish publishers are mis-selling their native advertising offerings…
The Irish marketing scene has finally started to embrace ‘native’ advertising. And it’s about time too. Working in one of Ireland’s largest creative agencies, it’s easy to spot a flow of time and money...
View ArticleMoving towards maturity and making digital marketing redundant…
Let’s be honest with ourselves here for a second. There’s been hundreds of millions (possibly billions?) in marketing budget wasted on digital marketing because of over zealousness about its...
View ArticleThe Irish Digital Consumer Report 2017
Since 2013, I’ve been putting together a yearly database of publicly available digital statistics for the Irish market as a personal project. It’s nothing fancy, just a list of stats, but plenty of...
View ArticleThe Second Captains paywall – A smart, calculated experiment in new media...
Full disclosure before we kick off – as you can see below, I’m a huge Second Captains fan. I’ve got the mugs and yearbooks. I know all the quotes, I’ve seen the TV show and I’ve followed the lads since...
View ArticleInfluencers and the paradox of self decleration
Maybe it’s the filter bubbles that I operate within on social media, but it strikes me that there’s a growing feeling that ‘the emperor has no clothes’ when it comes to ‘influencer’ marketing. From the...
View ArticleThe scourge of channel thinking – it’s about the idea stupid!
The biggest scourge in modern adland isn’t lack of budget. It’s not encroachment on our business from consultancies or Google/FB/Amazon. It’s not the talent war or our awful record in promoting...
View ArticleThe latest Irish digital marketing and social media stats for 2018…
Hi, I’m Shane. You might remember me from such reports as ‘Irish Digital Consumer Report 2015‘ or ‘Irish Digital Consumer Report 2017‘! For the last few years I’ve put together a yearly report on how...
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